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Chan Kim argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool, and that lasting success comes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth. I also didn't want to make a cut-price competitor, so I was finding it hard to choose.

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Mac users are a discerning bunch, and there were already a number of well designed apps in these categories that were performing very well. I waffled on which to pick for a while, trying to justify how I could make something that would be clearly better and different from the products already out there. After my preliminary research, I whittled it down to either a mind-mapping or writing app, as there seemed to be high levels of demand for both. For this, I adopted Trevor McKendrick's approach to product idea generation and product validation: looking through Mac App Store's top grossing apps.

I decided to build a macOS productivity app that could help its users do their jobs quicker and better, since existing apps in this category already sold at prices ranging from $20 to $200 per copy.Īfter that, I needed to figure out what the app would actually do. I had become disillusioned with SaaS products after so many failures, so I know I wanted to steer clear of that.

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Once this became the focus, the next step was to identify a kind of software product that people would be willing to pay a decent amount of money for. After working on at least half a dozen projects that didn't bear any fruit, I decided to buckle down and fully commit to making money from my own products.

I did this for years, hoping to find the same kind of SaaS successes that was getting so much attention in the media. In my early twenties I bought myself time to work on my own software products by doing freelance web development. I started working on WriteMapper because I grew tired of failing. What motivated you to get started with WriteMapper? Month-to-month revenue has been inconsistent, but on average WriteMapper has made approximately $1,000 per month. In August 2017 I launched WriteMapper, a mind-mapping desktop app that helps anyone who's writing on a deadline quickly and easily turn their ideas into text documents. I dropped out of my computer science course after a year and a half to pursue building my own software product businesses, which has proven to be a lot harder than I expected. While in university, I created a revenue-generating school merchandise campaign, started and led a brewery club (yes, 🍺), and was also was an active member of student government. I scored straight A's, was captain of the sports team, and school prefect. Throughout school, I was your typical overachiever. My name is Guan, and I'm a 28 year old self-taught designer and developer living in Singapore. Hello! What's your background, and what are you working on?